Meta ads for the UK market
Nomi reads the ads running in the United Kingdom and writes yours in English. The pound price, the offer and the claims you sell on there belong to the UK market, and none of them are inherited from anywhere else.
You sell in the United Kingdom and you run the ads yourself, or you brief someone and wait a week. Nomi reads your site once, and your brand, your products and your UK market come back written down as drafts you correct. From there you ask for the campaign in a sentence and the ad comes back written, in every placement Meta takes.
English is the language Nomi thinks in rather than a language it translates into. What the UK still needs is everything else a country owns: the pound price, the British offer, the claims that pass the CAP Code, and a landing page that is not the American one.
The short answers
Can I see what my competitors in the UK are running
Yes. The United Kingdom is one of the sixteen markets Nomi collects from, out of Meta's own Ad Library, and each ad arrives with the number of days it has been running.
Does the UK ad use my pound price
Yes, once the UK market has answered for itself. Nomi will not borrow another country's price or offer to fill a gap. A missing answer stays missing and it asks you for it.
Does Meta publish reach on UK ads
No. Reach in the library is an EU disclosure, and the UK is outside the EU, so a British ad carries no reach figure. Days running is the signal that is there.
What does Nomi not do in the UK
It does not place the ad in Meta or spend the budget, it does not rule on what the CAP Code allows, and it makes statics and carousels rather than video.
What Nomi does for a UK account
Five things, and every one of them is running today.
- Reads the British market. Ads delivered in the United Kingdom, out of Meta's own Ad Library, going back about twelve months, with what the ad is made of and how long it has been running.
- Writes the ad in English, natively, so nothing arrives reading like a translation with the corners knocked off.
- Keeps the UK price and the UK offer separate from every other market's. What you charge in Britain is a field Britain answers.
- Keeps the claims you have cleared for the UK, and the wording that is never allowed anywhere, and writes inside both.
- Makes the creative at the ratios Meta takes, and when something is wrong you ring the spot, say what should be different there, and it is drawn again with that change in it.
What the Ad Library gives you in Britain, and what Brexit took out of it
Meta publishes every ad running on Facebook and Instagram in a library that is public and needs no account, and that holds in the United Kingdom exactly as it does elsewhere. Search a brand and every ad it is running right now comes back, at the size the buyer sees it.
The reach figure is the part that does not. It is a European disclosure requirement, and since the UK left the EU a British ad carries none. A brand running the same creative in Dublin and in Manchester will show you a number on the Irish ad and nothing on the British one, which is worth knowing before you conclude that the British campaign is small.
Spend, targeting and funding are not published either, on ordinary commercial ads, in any country. They are surfaced only for ads about social issues, elections and politics.
So what a British market read gives you is the creative, the copy, the placements and days running, and the last of those is the one worth sorting by. Nobody keeps paying for an ad that does not work, so an ad live for ninety days is a decision somebody has renewed ninety times.
Nomi runs that pass when it plans a campaign, so what your competitors are still paying for goes into the plan rather than into a report you read on the side. You can open the same pool yourself, filtered to the UK market, and each card opens on the creative, the format, the placements, the days it has been running and Meta's own record of it.
British English is a market answer, not a language setting
Nomi writes English. Which English it writes is your brand's decision, and it is one you make once.
British spelling and British vocabulary belong where every other market fact does: the name you sell the product under in the UK, your tone of voice on the brand, and the corrections you type in a session, which are kept in your own words in that brand's memory where you can read and edit them. Tell it once that the copy says colour, personalised, trainers and free delivery rather than free shipping, and it stops being a thing you check.
Prices carry the same way. English writes a decimal point and puts the currency mark in front, so the UK market's price field holds £24.90, and whether that figure includes VAT is a decision that belongs in the offer beside it rather than in a footnote nobody wrote.
The four answers the UK market owes
A market in Nomi is a country and a language, and those are two separate answers. The United Kingdom and the United States are two markets in one language, the same shape as Germany and Austria: the same words, a different price, a different page.
A product describes itself once. Then each market answers four questions of its own: the name you sell it under there, the price, the offer, and the claims you have cleared for that country. Two more things belong to a market as well, a packaging picture tagged to it and at least one landing page, so a British ad can point somewhere British.
Nomi refuses to fill a British gap with another country's answer. An ad written for the UK while the UK has no price of its own does not quietly quote the dollar one; the market is reported as unanswered instead.
Advertising rules in the UK, and what stays with you
UK advertising is regulated by the Advertising Standards Authority, the country's independent advertising regulator, against codes written by the Committee of Advertising Practice. The CAP Code is the rule book for non broadcast advertising, sales promotions and direct marketing, and its remit covers online advertising, including paid for space on social platforms.
Nomi holds the claims you have already cleared for the UK and writes inside them, and it holds the wording you never want used anywhere and stays out of it. It is not the one ruling on what the CAP Code allows, it does not run a compliance check, and it has no view on whether your substantiation is good enough. That reading is yours, or your agency's.
What this looks like for a real product
A skincare brand selling in the UK and in Germany is one product with two markets. The UK carries the pound price, the British landing page and the claims that pass the CAP Code; Germany carries its own. Ask for a launch campaign and Nomi asks which market the ad is for before it draws, because nothing records that afterwards.
A store running a British sale writes it into the UK market's offer field, and every British ad quotes that sale rather than the American one.
A business selling only in Britain has one market and never has to think about any of this. The split costs nothing until you cross a border.
Four mistakes worth not making
- Reading the absence of a reach figure as a small campaign. UK ads carry none at all, because the disclosure is European.
- Running the US creative in Britain with the currency swapped. The spelling gives it away before the price does.
- Sorting by newest. The ads that went up last week are tests; the ones that have survived a quarter are the argument.
- Leaving VAT out of the offer. A price that turns out to exclude it at the checkout is the complaint, not the ad.
Setting the UK market up
Tell Nomi in the session that this product sells in the United Kingdom, and the market exists on it. Or add it from the product itself, which is the same act through a different door.
Then answer its four questions once. Everything else about the product carries over, so a second market is four answers rather than a second product.
What Nomi does not do here
You place the ad in Meta yourself, and you set and spend the budget yourself.
Deciding what UK law and the CAP Code let you claim stays with you. Nomi holds the claims you have already cleared and writes inside them, and it holds the wording you never want used anywhere, and it is not the one ruling on what is allowed.
And it makes statics and carousels, not video. If the British campaign you have in mind is a video campaign, this is not the tool for that half of it.
What it costs in the UK
Nomi starts at €59 a month and is billed in euro, so a British card is charged in euro and the bank converts it.
There is no separate UK plan and no per market charge. A second market on a product costs four answers and nothing else.
Questions
Yes. Meta publishes every ad running on Facebook and Instagram in a public library that needs no account, and the United Kingdom is one of the sixteen markets Nomi collects from. Each ad opens on the creative, its format, its placements, how long it has been running, and Meta's own record of it.
Because reach in the library is a European disclosure requirement and the UK left the EU. The same brand's Irish ad may carry a number while its British one carries none, and that says nothing about the size of the British campaign.
Not on ordinary commercial ads, and not to anybody. Spend, reach and targeting are surfaced only for ads about social issues, elections and politics, which is a different part of the library with different rules.
About twelve months of ads out of Meta's Ad Library, which is the window that library covers for delivered ads.
It writes English, and which English is a brand decision rather than a setting. Put the spelling and the vocabulary in your tone of voice and in the UK market's own answers, and every ad written after that obeys them.
Yes, once the UK market has answered for itself. Price and offer are per market by design, and Nomi will not carry either one across a border. A market that has not answered is reported as not having answered.
No. They are two markets in one language, the same shape as Germany and Austria: the same words, a different price, a different offer, a different landing page.
No, and no tool should say it can. The Advertising Standards Authority is the UK's independent advertising regulator and the Committee of Advertising Practice writes the codes it rules against. Nomi holds the claims you have cleared and writes inside them; the ruling stays with you.
The Advertising Standards Authority, against codes written by the Committee of Advertising Practice. The CAP Code covers non broadcast advertising, sales promotions and direct marketing, and its remit reaches online advertising including paid for space on social platforms.
In the offer beside the price, because whether a figure includes it is part of what you are offering rather than a detail. Nomi writes what the market's own fields say.
Yes. The product is described once and each market answers its own four questions, so the second market is four answers rather than a second product.
No. It plans the campaign, writes the copy and makes the creative in Meta's placements. Putting it live and paying for it stays with you.
No. It makes statics and carousels at the ratios Meta takes.
English, German, French, Italian, Spanish, Dutch, Polish and Slovenian. Ask for one it does not write and it says so rather than drawing the ad in the wrong language.
In the EU. Nomi is built in Slovenia, and the database, the authentication and the file storage run on a provider hosted in the EU. Card details go to Stripe rather than to us.
It starts at €59 a month, billed in euro, so a UK card is charged in euro and the bank converts it. There is no separate UK plan and no charge per market.