Meta ads for the Slovenian market
Nomi reads the ads running in Slovenia and writes yours in Slovenian, dual number and all. It is built in Slovenia, and Slovenian is one of the eight languages it writes ads in rather than a language it translates into.
You sell in Slovenia and you run the ads yourself, or you brief someone and wait a week. Nomi reads your site once, and your brand, your products and your Slovenian market come back written down as drafts you correct. From there you ask for the campaign in a sentence and the ad comes back in Slovenian, in every placement Meta takes.
Two million people speak Slovenian, which is why almost nothing is built to write it. Most tools reach for the same three languages and hand you a translation for the rest. Slovenian is one of the eight Nomi writes ads in, and it is written by a company sitting in Slovenia, in the EU.
The short answers
Does Nomi write ads in Slovenian
Yes. Slovenian is one of the eight languages it writes ads in. Ask for the Slovenian version of an ad and the copy is written again in Slovenian, idiomatically rather than word for word, while the layout stays where you approved it.
Can I see what my competitors in Slovenia are running
Yes. Slovenia is one of the sixteen markets Nomi collects from, out of Meta's own Ad Library, and each ad arrives with the number of days it has been running.
Does the Slovenian ad use my Slovenian price
Yes, once Slovenia has answered for itself. Nomi will not borrow another market's price or offer to fill a gap. A missing answer stays missing and it asks you for it.
Where is my data held
In the EU. The database, the sign in and the stored files sit with a provider hosted in the EU, and you can read, correct or delete what Nomi holds from inside the app.
What Nomi does for a Slovenian account
Five things, and every one of them is running today.
- Reads the Slovenian market. Ads delivered in Slovenia, out of Meta's own Ad Library, going back about twelve months, with what the ad is made of and how long it has been running.
- Writes the ad in Slovenian. Ask for the Slovenian version of any ad in the session and it comes back rewritten, sitting beside the original as its own version rather than replacing it.
- Keeps the Slovenian price and the Slovenian offer separate from every other market's. What you charge in Slovenia is a field Slovenia answers.
- Keeps the claims you have cleared for Slovenia, and the wording that is never allowed anywhere, and writes inside both.
- Makes the creative at the ratios Meta takes, and when something is wrong you ring the spot, say what should be different there, and it is drawn again with that change in it.
What makes Slovenian hard to write, and why it shows
An ad is short, and short copy is where a language's grammar has nowhere to hide. Slovenian has three of those places, and a translated ad usually trips over all three.
The dual
Slovenian counts one, two, and many, and the middle one is a full grammatical number rather than a rounding of the plural. Naroči is one person, naročita is two of them, naročite is three or more or a formal single reader. English marks none of that, so a translation engine picks whichever ending its training data liked and the ad addresses the wrong number of people.
For most ads the answer is the plural or the polite form, and knowing that is the point: the dual is a choice you make rather than an accident a translation hands you. A couples offer, a two for one, a gift for the two of you, those are the ads where the dual is the correct form and the plural reads wrong.
The cases
Slovenian nouns take six cases, and the ending changes with the job the word is doing. A product name dropped into a translated sentence keeps its dictionary form and the sentence around it stops agreeing, which reads to a Slovenian buyer roughly the way buy the our product reads to an English one.
The register
Slovenian separates ti and vi, and the choice is a decision about your brand rather than about the country. A skincare brand talking to a younger buyer and a private bank do not use the same one, and switching halfway through a campaign is the tell that nobody wrote the copy.
That choice belongs in your tone of voice on the brand, and every ad written after you set it obeys it.
The words that are yours to set
Nomi writes Slovenian. What it does not do is guess at the words your company has already decided on.
The name you sell a product under in Slovenia is one of the four answers Slovenia owes, alongside the price, the offer and your cleared claims. Your tone of voice is a field on the brand. And a correction you type in a session is kept in your own words, in that brand's memory, where you can open it, edit it or forget it.
So the second time you would have written the same note, you do not have to. Tell it once that you write naročnina rather than subskripcija, and it stops being a thing you check.
What your competitors in Slovenia are running
Meta publishes every ad running on Facebook and Instagram, in a library that is public and needs no account, and Slovenia is one of the markets Nomi collects from. When it plans a campaign it runs a pass over the ads your competitors are actually running there, and what it finds goes into the plan it is building rather than into a report you read on the side.
You can open the same pass yourself. Every ad it collected is filed under the market it was collected for, so Slovenia is one filter away, and each card opens on the creative, the format, the placements, the days it has been running and Meta's own record of it.
Days running is the number that matters. Meta publishes nothing about how an ad performed, so an ad still live after three months is the closest thing to proof that somebody keeps paying for it.
Reach is there where Meta publishes it. Slovenia is in the EU, so some ads carry a reach figure Meta discloses; it is a disclosure requirement rather than a performance metric, and a large number does not mean the ad sold anything.
And one thing worth knowing before you search. Brands in this region often run a separate advertising page per country, one for Slovenia, one for Croatia, one for Serbia, each with its own ads. Searching a brand brings those back as separate rows, and picking the Slovenian row is how you pick Slovenia. The row with the largest following is frequently the regional one rather than the Slovenian one.
Slovenia and Croatia are not one market
They are two countries, two languages and two rows. Slovenian and Croatian are related and they are not interchangeable, and a Slovenian buyer reads a Croatian ad as a Croatian ad.
Nomi writes Slovenian. Croatia is a market it collects competitor ads from and not one it writes ads in, so a product selling in both gets Slovenian copy for Slovenia and no pretend Croatian for Croatia. That refusal is deliberate: an ad drawn in a language the tool cannot actually write is money spent on something you then have to redo.
Advertising rules in Slovenia, and what stays with you
Misleading advertising and unfair commercial practices in Slovenia sit under two acts, the Zakon o varstvu potrošnikov and the Zakon o varstvu potrošnikov pred nepoštenimi poslovnimi praksami, and the body that supervises them is the Tržni inšpektorat Republike Slovenije. Its remit covers consumer protection and improper or misleading advertising, among other fields, and it can decide in its own proceedings whether a practice is unfair.
Nomi holds the claims you have already cleared for Slovenia and writes inside them, and it holds the wording you never want used anywhere and stays out of it. It is not the one ruling on what Slovenian law allows, and it does not check an ad against either act. That reading is yours, or your lawyer's.
Where your data sits
The database, the authentication and the stored files run on a provider hosted in the EU. Payments run through Stripe, so the card is handed to them rather than to us, and the password is held as a hash by the authentication provider.
You can read everything held about a brand from inside the app, in the brand hub and the memory tab, and edit it in place. Deleting a brand takes its chats, creatives, products, markets, personas and memory, and the stored files with them rather than only the rows pointing at them. Anything that has to be asked for is answered within thirty days.
Four mistakes worth not making
- Letting a translation pick the number for you. Read the verb endings on the finished ad and decide whether you meant one reader, two, or many.
- Reading the regional page and calling it the Slovenian market. Pick the Slovenian row when a brand runs one page per country.
- Mixing ti and vi across a campaign. Set it once on the brand and the ads stop drifting.
- Skipping the letters. Read the č, š and ž on the finished picture before it goes live, and when one is wrong, ring the spot on the render and say so rather than starting again.
Setting Slovenia up
Tell Nomi in the session that this product sells in Slovenia, and Slovenia exists on it. Or add it from the product itself, which is the same act through a different door.
Then answer Slovenia's own four questions once. Everything else about the product carries over, so a second market is four answers rather than a second product.
What Nomi does not do here
You place the ad in Meta yourself, and you set and spend the budget yourself.
Deciding what Slovenian law lets you claim stays with you. Nomi holds the claims you have already cleared and writes inside them, and it holds the wording you never want used anywhere, and it is not the one ruling on what is allowed.
And it makes statics and carousels, not video. If the Slovenian campaign you have in mind is a video campaign, this is not the tool for that half of it.
What it costs in Slovenia
The same as everywhere else. Nomi starts at €59 a month, priced in euro, which is the currency you already sell in.
There is no separate Slovenian plan and no per market charge. A second market on a product costs four answers and nothing else.
Questions
Yes. Meta publishes every ad running on Facebook and Instagram in a public library that needs no account, and Nomi collects the Slovenian market from it. Each ad opens on the creative, its format, its placements, how long it has been running, and Meta's own record of it.
It rewrites. Ask for the Slovenian version of an ad and the copy is written again in Slovenian as a native copywriter would write it rather than word for word, and it comes back as its own version beside the English one.
Slovenian's three numbers are part of writing the language rather than a setting, and the ad is written in Slovenian rather than translated into it. Read the finished copy and decide whether you meant one reader, two or many, because the correct form depends on the offer rather than on the grammar.
Yes. The register is a brand decision. Write it into your tone of voice on the brand and every ad after that obeys it.
Yes. It is built in Slovenia, in the EU, by people who ran ads before they built this.
In the EU. The database, the authentication and the file storage run on a provider hosted there. Card details go to Stripe rather than to us, and your password is held as a hash by the authentication provider.
Yes. The brand hub and the memory tab show everything held about a brand and let you edit it in place, creatives download one at a time or as a zip, and briefs save as Markdown. Deleting a brand takes its chats, creatives, products, markets, personas, memory and stored files, with no undo. Anything else is answered within thirty days.
No. It writes German, French, Italian, Spanish, Dutch, Polish, Slovenian and English. Croatia is a market it collects competitor ads from rather than one it writes ads in, and it says so instead of drawing the ad in the wrong language.
Yes, once Slovenia has answered for itself. Price and offer are per market by design, and Nomi will not carry either one across a border. A market that has not answered is reported as not having answered.
About twelve months of ads out of Meta's Ad Library, which is the window that library covers for delivered ads.
Where Meta publishes it. Slovenia is in the EU, so reach appears on some ads as a disclosure figure. It is missing on plenty of them, it is not a performance number, and Nomi shows nothing where there is nothing to show.
Because many brands run one advertising page per country and the regional page often has the largest following. Searching a brand brings the pages back as separate rows, so pick the Slovenian one.
No, and no tool should say it can. Misleading advertising and unfair practices sit under the Zakon o varstvu potrošnikov and the Zakon o varstvu potrošnikov pred nepoštenimi poslovnimi praksami, supervised by the Tržni inšpektorat Republike Slovenije. Nomi holds the claims you have cleared and writes inside them; the ruling stays with you.
Yes. Slovenian writes a decimal comma and puts the euro sign after the figure, so 24,90 € rather than €24.90.
Yes. The product is described once and each market answers its own four questions, so the second market is four answers rather than a second product.
No. It plans the campaign, writes the copy and makes the creative in Meta's placements. Putting it live and paying for it stays with you.
No. It makes statics and carousels at the ratios Meta takes.
It starts at €59 a month and is priced in euro. There is no separate Slovenian plan and no charge per market.