Meta ads for the Italian market
Nomi reads the ads running in Italy and writes yours in Italian. The price, the offer and the claims you sell there are Italy's own, never your home market's.
You sell in Italy and you run the ads yourself, or you brief someone and wait a week. Nomi reads your site once, and your brand, your products and your Italian market come back written down as drafts you correct. From there you ask for the campaign in a sentence and the ad comes back in Italian, in every placement Meta takes.
What makes it an Italian ad rather than an English one that got translated at the end is what Italy itself holds. A market on a product carries its own name for the product, its own price, its own offer and its own cleared claims, and not one of those four travels across a border on its own.
What Nomi does for an Italian account
Five things, and every one of them is running today.
- Reads the Italian market. Ads delivered in Italy, out of Meta's own ad library, going back about twelve months, with what the ad is made of and how long it has been running.
- Writes the ad in Italian. Ask for the Italian version of any ad in the session and it comes back rewritten, sitting beside the original as its own version rather than replacing it.
- Keeps the Italian price and the Italian offer separate from every other market's. What you charge in Italy is a field Italy answers, and nothing inherits it from your home market.
- Keeps the claims you have cleared for Italy, and the wording that is never allowed anywhere, and writes inside both.
- Makes the creative at the ratios Meta takes, and when something is wrong you ring the spot, say what should be different there, and it is drawn again with that change in it.
What your competitors in Italy are running
Meta publishes every ad delivered in the EU, and Italy is one of the markets Nomi collects from. When it plans a campaign it runs a pass over the ads your competitors are actually running there, and what it finds goes into the plan it is building rather than into a report you read on the side.
You can open the same pass yourself. Every ad it collected is filed under the market it was collected for, so Italy is one filter away, and each card opens on the creative, the format, the placements, the days it has been running and Meta's own record of it.
Reach is there where Meta publishes it. It is a disclosure figure rather than a performance one, it is not on every ad, and a big number does not mean the ad worked. Nomi shows it where it exists and shows nothing where it does not.
The Italian version is a version, not a replacement
Point at any ad in the session and ask for it in Italian. It comes back with the copy rewritten and the frame kept, filed as an Italian cut of that ad, labelled Italian wherever it appears. The English original stays where it was.
When the Italian market on that product has answered for itself, those answers ride into the rewrite: the Italian name, the Italian price, the Italian offer, the Italian claims. When it has not answered, Nomi says so instead of borrowing the English one, which is the difference between an Italian ad and an ad about Italy.
And when something in the Italian version is wrong, you point at the spot on the ad, say what should be different there, and it comes back redrawn. A sentence is an edit here too.
Setting Italy up
Tell Nomi in the session that this product sells in Italy, and Italy exists on it. Or add it from the product itself, which is the same act through a different door.
Then answer Italy's own four questions once. Everything else about the product carries over, so a second market is four answers rather than a second product.
What Nomi does not do here
You place the ad in Meta yourself, and you set and spend the budget yourself.
Deciding what Italian law lets you claim stays with you. Nomi holds the claims you have already cleared and writes inside them, and it holds the wording you never want used anywhere, and it is not the one ruling on what is allowed.
And it makes statics and carousels, not video. If the Italian campaign you have in mind is a video campaign, this is not the tool for that half of it.
Questions
Yes. Meta publishes every ad delivered in the EU, and Nomi collects the Italian market from Meta's own ad library. Each ad opens on the creative, its format, its placements, how long it has been running, and Meta's own record of it.
It rewrites. Ask for the Italian version of an ad and the copy is written again in Italian while the frame stays, and it comes back as its own version beside the English one. Where the Italian market has its own price, offer, name and claims, those go into the rewrite rather than the English ones.
German, French, Italian, Spanish, Dutch, Polish, Slovenian and English. Ask for one it does not write and it says so rather than drawing the ad in the wrong language.
Yes, once Italy has answered for itself. Price and offer are per market by design, and Nomi will not carry either one across a border. A market that has not answered is reported as not having answered.
About twelve months of ads out of Meta's ad library, which is the window Meta's own library covers for delivered ads.
Where Meta publishes it. Reach in the EU is a disclosure requirement rather than a performance metric, it is missing on plenty of ads, and Nomi shows nothing where there is nothing to show.
Yes. The product is described once and each market answers its own four questions, so the second market is four answers rather than a second product.
No. It plans the campaign, writes the copy and makes the creative in Meta's placements. Putting it live and paying for it stays with you.